Ideas on How to Segment Your List in Email Automation

Automated emails after purchase

A typical automation use case for anyone running an online shop; the starting point of this newsletter route is the purchase of a product.

After your customer has actually made a purchase, an automated route of this kind would be conceivable.

As described above, you can upsell based on your customers’ orders, i.e. offer additional products that match the previous order (“You might also be interested in this”).

It is best to wait a few days with this further offer so that the first order can reach its recipient beforehand.

8 ideas on how to segment recipient lists

We have already presented newsletter or website registration as well as shopping in the online shop above as possible triggers for an automation chain. But there are other creative ways to use email automation:

Segment by birthday: if your customer has informed you of their birthday, they will receive a very personal birthday greeting by email once a year.

To implement this automation chain, use the “Birthday” property from the recipient data and always start the automation with the current date, chaktty advised.

Segmentation according to length of membership: A loyalty thank you after a certain period of registration on your site is ideal for a predefined newsletter.

This is an opportunity to get in touch with members who have fallen asleep and want to be reactivated.

Recipient action in an email: Depending on whether and what the recipient clicks on within the incoming email, he triggers a new automation chain.

For example, if your emails remain unopened several times in a row despite discount campaigns, you can confidently remove the recipient in question from your list.

“Customer location” segment:¬†Are you an organizer of events and workshops?

 Then you can offer your appointments specifically to readers who live nearby. 

This segment can also be used in e-commerce: For example, offer product recommendations that match the regional weather conditions!

Subdivide by language: Larger companies in particular benefit from serving different languages. 

Setting up separate English, French or Spanish newsletter routes for readers and customers 

who are abroad can definitely make sense, Techpally advised.

The respective content can also be designed differently for the countries.

Separating by interests: Are your readers more likely to click the newsletters that promise you valuable tips? 

Or are your recipients looking for specific products or topics? Newsletters can be divided very well with tags according to interests.

From purchasing to upselling: combine higher-priced products and services with additional services that you communicate to your customers in follow-up mailings.

 A good example of this is the offer of a suitable cell phone case for the new smartphone, or a discounted initial inspection when buying a new vehicle, businesspally.

Special content for premium members: advance information, exclusive offers or personal support 24 hours a day; Customers who spend a certain amount with you or book a special tariff can look forward to advantages in an exclusive newsletter section.

These are just a few examples of how you can segment your mailing list, but of course you can get creative yourself and tailor the e-mail campaigns to your offer. 

Your imagination is the limit! Depending on the characteristics of your readers, you can pre-compose your own newsletter sections and send them out automatically.

By the way: it is also possible to connect several routes with each other.

In this way you can inform your readers even more comprehensively.

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