10 Best Tips For Writing A Good Description For Your E-Commerce Product

When you’re thinking of selling your own products online, one of the most important things you can do is write a good description. If you don’t have a good description, your products won’t sell. And that’s not good for you, or for the people who are trying to buy your products. So what does it take to write a good description? Well, in this blog post, we’re going to share 10 best tips for writing a good description for your e-commerce product.

What is a good description for an e-commerce product?

Writing a good description for an e-commerce product can be a challenge. The goal is to create a concise and engaging description that will draw in customers, help them make a purchase, and encourage them to return. Here are some tips for writing a good description:

1. Use keywords. Make sure your product title and the words you use in your description are packed full of relevant keywords. This will help you attract more shoppers and boost your search engine ranking.

2. Use active language. Write in active language — using words that describe what the product does rather than telling readers how they should feel or what they should think about it. For example, rather than saying “This is the best pillow ever!” try “The comfortable pillow features shredded memory foam for an unparalleled level of support” or “The breathable fabric makes this pillow perfect for hot summer days.”

3. Be clear about what you’re selling. Don’t leave buyers scratching their heads trying to figure out what you’re selling. State explicitly what the product offers and how it can benefit consumers. For example, say “This easy-to-use eBook reader allows you to take your reading experience with you anywhere” rather than leaving readers wondering if there’s something else related to eBooks included (there isn’t).

4. Be descriptive without being verbose. While length isn’t always crucial when writing descriptions, making sure each word counts is important because it

Tips for writing a good description for your e-commerce product

1. Keep your description concise

Your product’s description should be no more than 400 words long. This is 30% of the total text on your product page, so keep it to the point and make sure all important details are included.

2. Use keywords throughout your description

Make sure to use relevant keywords throughout your description, as this will help you rank higher in search engine results pages (SERPs). Use a keyword research tool like Google AdWords Keyword Planner or WordTracker to help you find potential keywords to use.

3. Be transparent about your product’s features

Include clear descriptions of the product’s features so shoppers know what they’re getting before they buy. For example, if you sell a digital download product, list the file size and type along with any bonus content included (such as soundtrack or videos). Let shoppers know how much time they can expect to save by buying your product rather than searching for it elsewhere online.

4. Be honest about your product’s defects and shortcomings

Be upfront about any defects or shortcomings associated with the product – this will help buyers decide whether they want to take the risk of buying it. For example, say if one of your products is currently unavailable for purchase because it has a manufacturing defect – let buyers know right away instead of trying to hide the issue later on in the sales process. This will also build trust and encourage them to

How to write a good description for your e-commerce product

If you’re selling any kind of product online, your description is one of the most important pieces of content on your site. A good description can help you sell more products and attract more customers.

Here are a few tips for writing a good description:

1. Be clear and concise: Your description should be clear and concise, without too many words (or too many fluff paragraphs). Try to limit yourself to 500-700 words, unless your product is unusually complex or detailed.

2. Use actionable language: In addition to being clear and concise, your descriptions should also be actionable. That means phrasing them in a way that encourages shoppers to take specific actions – like clicking through to your listing page or buying your product. For example, say things like “Add this item to your shopping cart” or “Get this product now!”

3. Focus on key features: When describing your product, focus on the key features that make it unique or valuable. This will help potential customers understand why they should buy it – rather than just reading through a long list of features.

4. Provide screenshots and videos: If possible, include screenshots and/or videos of the product in your description. This will help shoppers visualize what they’re buying before they make a purchase – which can increase the chances they’ll buy it (or at least add it to their shopping cart!).

5. Use keywords throughout the description: Make sure you use relevant

Tips for formatting your e-commerce product’s description

There are a few tips for formatting your e-commerce product’s description that will help make your listing stand out from the competition.

Start with a strong headline. Make it catchy and attention-grabbing, so customers will want to read more.

Use keywords throughout the description. This will help you rank higher in search engine results pages (SERPs), which is important when you’re trying to attract potential buyers.

Keep your paragraphs short and sweet. Don’t go on and on about features or specs of your product; instead, focus on why customers should buy it.

Make sure the images accompanying your product are high-quality and relevant to the content of the description. They’ll help sell products, especially if you have some great photography going on!

How to make your e-commerce product stand out among the competition

There’s no doubt that a well-written product description is one of the most important factors in whether or not someone buys something off of your ecommerce site. After all, if you can’t convince someone to click through to your product page, then there’s no chance they’re going to buy anything.

Thankfully, there are a few easy tips you can use to help make your description stand out from the competition.

1. Use facts and figures to illustrate your point.

One of the best ways to grab people’s attention is to provide them with factual information about your product. Rather than relying on vague adjectives or generalities, be specific about what each product feature does and how it will benefit the user. This way, potential buyers will have a better idea of what they’re getting themselves into before they make a purchase.

2. Be sure to mention any special features or benefits that your product offers.

If there are any unique features or benefits that set your product apart from the rest, be sure to highlight them in your description. This way, potential buyers will know exactly what they’re getting when they click through to buy it.

3. Talk about the customer experience!

One of the biggest advantages that ecommerce sites have over traditional retailers is their ability to provide customers with an amazing shopping experience from start to finish. Make sure you tell potential buyers all about how easy it is for them to place an order and check out


After reading this article, you will have a better understanding of what is needed to write a good product description for e-commerce. By following the tips in this article, you will be able to create an effective and compelling product description that will help your product stand out from the competition. Make sure to use all the resources provided in this article to help you write an amazing product description that will get your customers clicking through to buy!

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