Let your imagination run wild! With animated videos, you are free to employ your creativity and vision, visually capture abstract ideas and bring any concept to life. Today, digital animators employ different trends of video making; one of the latest developments in the digital space is the use of video animation. More face-to-face business meetings with clients have helped the big business acquire digital video-making modes that increase brand awareness and sales promotions online. Businesses make various animation videos, from big-budget to simple low-budget promotional videos, to engage with customers and gain potential business prospects. According to digital marketing institute, seventy-five million people comprising businesses and marketers in the USA watch videos online. The short, appealing, striking videos allow consumers to retain the information they watch. Consequently, these engaging consumers provide the most information in the shortest amount of time.
Video animation offers all the benefits of a visual medium using smaller resource requirements to make promotional and explainer videos. This well-scripted animation video appeals to the viewers and helps promote global brands. The most common animation types used in video-making are motion graphics and 2D Character Animation. Moreover, if video animation production services aims to create a short live-action video, it could be a complicated process. Video makers look for locations, actors, equipment, and sets. However, while making any animated video, they are not constrained by any of these factors. They can switch backgrounds, move characters, and even add props with a simple click. Hence, it helps them to create eye-catching and amazing videos to communicate their message to their clients.
Today, video animation agencies are creating various types of animated motion pictures that offer inclusive, result-oriented videos for businesses. Some of them use cel animation, a traditional form of animation. 2D and 3Danimation are the most common type of video making. Whiteboard Animation is a type of explainer video used in various industries and is used as a marketing tool. Video producers created explainer videos to let customers learn more about a product or service. The animators use motion graphics to create the illusion of motion for advertisement campaigns. These short product trailers and commercials, focusing on brand imaging, give businesses a good ROI.
Whether introducing a new product or establishing your online presence in the marketplace, different animation video-making methods are an engaging way to present your product among potential clients. Hence, 2D and 3D animated videos are more visual and give a realistic and amazing effect to the videos.
Main Methods of Video Animation
- Keyframing
Keyframes create animated effects and motion graphics in after effects. Keyframing is the process of creating different subjects in varying positions or states. Using Character Animation, the animators deal with animation editing of video production. Many video animation services employ Keyframes as a central element of standard video editing. Video editors familiar with keyframes in the context of editing can quickly and smoothly edit any animated video. For instance, while editing traditional animation videos, they use cel animation to draw each frame by hand. Video editors set the parameters for motion and use fine-tuned video transitions to illustrate the most important frames at different points in the video animation; hence the editing software can create a smooth transition between those points.
- Rotoscoping
Another important animation method is Rotoscope animation. The technique is used to produce an animated sequence that has a free-flowing quality. For example, video producers create visual effects and trace frame by frame to create new animation videos. In earlier times, the video producer used Rotoscope animation using different colored crayons for each frame. They use 2D and 3D animation software in the digital landscape to create live-action footage that delivers outstanding results.
- 2D vector animation
2D animation use both hand-drawn animation and computer-generated imagery. The animators use vector graphics to create two–dimensional images. Today, 2D vector animation is mostly used for animated movies, TV shows, video games, and cartoons. Though it is an expensive animation technique, it is useful for businesses to engage with cost-effective live-action videos portraying storytelling with some animated elements that help to create professional and high-production videos.
- 3D Computer Animation
It is another commonly used animation tool by 3D animators today. The technique involves a lengthy and intense process as animators must create three–dimensional moving images in a digital environment. Next, the animators use a 3D program to set their digital frames in the right position to move the character’s body in a different position. Then, they adjust each frame to create storyboard videos that are crucial to creating animation videos.
- Motion Graphics
Motion Graphics refer to digital graphics to create ads, infomercials, and short explainers that communicate brand awareness to the viewers. These videos are helpful for larger businesses to communicate their message to the viewer.
- Mechanical 3D animation
A mechanical 3D animation leverages digital 3D software. Video animators use this method in the product’s configuration and explore different features of the product. Today, many businesses are using mechanical 3D animation tools with VR (Virtual Reality) and Augmented Reality (AR) that help businesses in product development, improving sale and promotion of the product worldwide.
- Whiteboard animation
A unique video style reflects static images drawn on the screen. The video has illustrations followed by a narration being told within the drawing. These animations are simple yet engaging and splendid for the viewers. Today, most businesses integrate whiteboard animation into their marketing strategy and use these animation videos on the company’s website or social media.
To Recapitulate
Suppose you wish to create impressive short videos about your company and your services with potential customers; you have wide options to create immersive videos. For instance, you can use Rotoscoping, 2D Vector animation, 3D Computer Animation, and Whiteboard animation to create excellent and cost-effective videos that build visibility and brand awareness. Furthermore, if you want people to emotionally connect with your animated video, investing in creating 3D animated videos is worth making. Moreover, professional help from animation services will help you to create real-time video production that increases your brand value globally.
